. Description Under pressure: Casino chief Lloyd Williams outside his offices in South Melbourne yesterday. Crown is Australia's largest casino and one of. He is the founder of Crown Casino and Entertainment Complex, established in , located in Melbourne, Victoria. Mayne said the casino's true mastermind was Lloyd Williams, who “went after the high rollers far more aggressively than any other casino”. Packer is a global gambling giant. He has casinos throughout Australia, Asia, Europe and is branching into Las Vegas. The Crown Casino boss is one of Australia's best-known businessmen. Yet his record as a property developer contains few successes. Williams made his fortune putting up apartments in Melbourne's suburbs but made his name building the city's Crown Casino in the s. Melbourne-born Williams, who first made his money in real estate, then as a leviathan property developer – his company, Hudson Conway, built. Lloyd Williams;; Pic Jason South; Age Gen / Pic. But in the end, no. Crown insiders say Williams, who was accustomed to ruling unchallenged in his beloved casino, had been reasserting himself for more than six.